Journal
A space for progress, not perfection. Our Journal brings together stories of sustainability, ethics, and the people driving change. From thoughtful conversations to community-led action, we explore what it means to live and create with purpose. It’s not just about what we wear—it’s about how we live, who we support, and the impact we make along the way.
What is the most sustainable option for knitwear?
With so many knitwear options out there, it can be hard to know what to choose, so let us walk...
Every second, a truckload of clothes are destroyed. How do we prevent this happening?
The rate at which clothes and textiles are being destroyed is skyrocketing – but instead of despairing, we need to...
The Future of Local
Local manufacturing is great news for reducing garment footprints, but transparency about what local really means is key.
How to build the perfect capsule wardrobe
At least 50% of our wardrobes go unworn, so now is the perfect time to minimise and simplify.
2023: What has shifted in the ethical space
As 2023 draws to a close, we take a moment to look back at some of the things that has...
Why the future of sustainable fashion is looking bright
Thanks to ultra-fast fashion, growing piles of waste, and microplastics, fashion can often paint a gloomy picture but if you...
Looking back at 2023: Our year in review
The end of the year opens the window for reflection, so we’re looking back at what we got up to...
Listen up: The 10 best sustainable fashion podcasts to tune into over Christmas
Brush up on your sustainable fashion knowledge with our top ten podcast selection.
How plastic became fashion’s go-to fibre
Plastic fibres dominate the fashion industry despite the fact that they’re highly polluting, and reliant on fossil fuels. But how...
World Human Rights Day: Brands and Organisations Changing Systemic Injustice
2023 marks the 75th anniversary of the establishment of one of the Universal Declaration of Human Rights. Here are the...
14 of our favourite New Zealand-made businesses worthy of your support
We’re proudly 94% New Zealand made and glad to be part of a thriving community of other New Zealand-made brands...
The Importance of Garment Care
Most of the issues that drive us to discard our clothes could be solved with better garment care.
