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New Spring Arrivals

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Traceability

We’re proud to make 96% of our collection right here in New Zealand, and with much of it made in our own workrooms, it keeps our supply chain simple. The small amount we do make overseas is produced by partners who share our values and ethics. We are excited to build this global community of people doing business for good.

We are lucky to work with some amazing partners, who work hard to ensure that everything they produce, in done so with the highest regard for animal, environmental and social welfare.

Know Your Stuff

As consumers we’re becoming more aware of our social and environmental responsibility, but at a time when sustainability is the word on everyone’s lips, it can be difficult to decipher genuine from green-washing. Know Your Stuff is a platform that empowers you to make conscious decisions about the clothing you buy. As a way of guaranteeing that garments have been sustainably made, Know Your Stuff works with brands to gather and verify information on each step in their supply chain. This information is then stored digitally for you to see, a little window into how your garment came to be. A quick scan of the QR code on the garment tag and you can see a garment’s entire journey, from fibre to spinning, and right through production, to understand what your garment is made of and how it was made. We are proud to be one of only six companies internationally and the only business in the Southern Hemisphere to pilot the Know Your Stuff platform. We’re showing full transparency of our products so you know exactly what you’re buying and to encourage better practices in the fashion industry.

Who Made My Clothes?

Who Made My Clothes is a fashion movement, founded by Fashion Revolution after the Dhaka garment factory collapse in 2013, which took the lives of 1,134 workers and injured thousands more. The initiative aims to create a fashion industry that "conserves and restores the environment and values people over growth and profit".

We are committed to our social and environmental responsibility by doing what we say and being open about how we operate. We want to connect you, the consumer to the process by putting faces and real lives to the individuals behind our clothes.

Most of the magic is made right here in our Christchurch workrooms by our team of talented individuals. These are the people who make it all possible, supporting our sustainable practices so we can continue on our mission of making a positive impact in the world.

Meet the Team...(I made your clothes photos)

[insert employee photos, names and job titles?]

Our Partners

ZQ™

ZQ™ is an accreditation program that ensures all Merino in Untouched World™ garments is grown to specified animal welfare, environmental, social and economic standards. Most of our Merino is sourced from Glenthorne Station in Canterbury, who adhere to a strict no-mulesing policy as part of ensuring the health and welfare of the sheep. Growers follow guidelines governing soil conservation and the use and development of land, air and water resources.

New Zealand's unique high country environment and farming systems produce Merino fibre renowned for its range of attributes, which give our Untouched World™ Merino garments their distinctive lightness and smoothness to touch. Here in New Zealand, Merino sheep graze on pastures in 'free range' conditions throughout the year. The free range style of farming suits both the high country environment (alpine and sub-alpine grassland) and the hardy Merino breed.

Merino producers have developed the necessary stockmanship often over many generations, to ensure the health and welfare of their sheep and that the productive capacity of their farms is maintained or enhanced, rather than degraded. Merino sheep are farmed in some of the most beautiful alpine and sub alpine grassland areas. To ensure they stay this way for future generations, farmers have developed systems that result in the production of high quality Merino fibre without damage to the environment.

The sustainability of farming is closely linked with the social and economic welfare of farmers, farm workers and communities. The majority of ZQ™ Merino fibre is produced in the South Island's high country where farmers and their local communities have developed a distinctive culture of robustness and resilience, while continuing careful stewardship of the land. ZQ™ provides a transparent traceability scheme that allows us to identify and track ZQ™ fibre back to the farm. This ensures the desired fibre quality is maintained and that product and system integrity is not compromised.

ZQRX

We know that more needs to be done to ensure a positive future for the planet. It’s no longer just about producing ethical wool, but wool that is bettering the environment and improving personal and community well-being.

That’s where regeneration comes in. ZQRX is a new and improved standard, driving a shift towards a regenerative movement in which growers aim to give more than they take at a meaningful scale.

For some time, ZQ growers have been going above and beyond to nurture the earth and restore the resources they work with. ZQRX recognises this hard work, while also identifying next steps and sharing ideas and methods around best practices to drive regenerative outcomes.

Our job, as partners and consumers, is to continue supporting growers like Glenthorne, and set the bar for the rest of the market. Together, we can create meaningful changes that will help to shape a kinder, more positive future, leaving the planet in a better state than how we found it.

Glenthorne Station

90% of the Merino wool we use in our collections is sourced from Glenthorne Station, a ZQ certified farm in the beautiful high country, just 110km away from our workrooms. This beautiful piece of unspoilt South Island land is the source of all the Merino used in our Mountainsilk™, Total Easy Care Merino and our CoolTree™ Fabric.

Glenthorne Merino is grown to the highest standards of animal, social and environmental welfare and is leading the way in regenerative farming practices. “Our commitment is to develop Glenthorne as an exemplary high country station promoting sustainability commensurate with its definitively pristine environment and associated values.” – Glenthorne Station (2019)

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