Journal
A space for progress, not perfection. Our Journal brings together stories of sustainability, ethics, and the people driving change. From thoughtful conversations to community-led action, we explore what it means to live and create with purpose. It’s not just about what we wear—it’s about how we live, who we support, and the impact we make along the way.
How to build the perfect capsule wardrobe
At least 50% of our wardrobes go unworn, so now is the perfect time to minimise and simplify.
2023: What has shifted in the ethical space
As 2023 draws to a close, we take a moment to look back at some of the things that has...
Why the future of sustainable fashion is looking bright
Thanks to ultra-fast fashion, growing piles of waste, and microplastics, fashion can often paint a gloomy picture but if you...
Looking back at 2023: Our year in review
The end of the year opens the window for reflection, so we’re looking back at what we got up to...
Listen up: The 10 best sustainable fashion podcasts to tune into over Christmas
Brush up on your sustainable fashion knowledge with our top ten podcast selection.
How plastic became fashion’s go-to fibre
Plastic fibres dominate the fashion industry despite the fact that they’re highly polluting, and reliant on fossil fuels. But how...
World Human Rights Day: Brands and Organisations Changing Systemic Injustice
2023 marks the 75th anniversary of the establishment of one of the Universal Declaration of Human Rights. Here are the...
14 of our favourite New Zealand-made businesses worthy of your support
We’re proudly 94% New Zealand made and glad to be part of a thriving community of other New Zealand-made brands...
The Importance of Garment Care
Most of the issues that drive us to discard our clothes could be solved with better garment care.
Unravelling the Threads of Our Socks - Natural fibres the hard choice.
Our journey toward sustainable fashion begins with the understanding that every thread, from field to fabric, has a story and...
How to Use Less in Your Life: 10 Tips for a Sustainable Lifestyle
The mass of man-made objects now outstrips natural ones, so now is the time to learn how to live with...
How do you know if a fashion brand is greenwashing?
Sustainability appears to be everywhere, but a global sweep of green claims made online found that 40% of them could...
