Journal
A space for progress, not perfection. Our Journal brings together stories of sustainability, ethics, and the people driving change. From thoughtful conversations to community-led action, we explore what it means to live and create with purpose. It’s not just about what we wear—it’s about how we live, who we support, and the impact we make along the way.
True Craftsmanship: A look behind the door of our workrooms
94% of our clothes are made locally, many right here onsite at our Christchurch head office, and that’s something we...
Fact vs Fiction: Debunking common myths about wool
Getting to the bottom of what’s true and what’s not.
Glenthorne Station: The ecological haven where we source our merino
We source over 90% of our Merino from the ZQRX accredited farm, just 110 km from our workrooms.
Wool and Knitwear in New Zealand: A Brief History
Discover why New Zealand has such a rich wool history.
A Week Of Celebration
To celebrate the launch of our refurbished Christchurch flagship store - we held two exciting events.
The Circular Economy: An Explainer
The word ‘circular’ is being used more and more, but what does it really mean?
Fashion Revolution Week: Behind the Scenes of our Design Process
As Fashion Revolution Week gets underway, take a look at our sustainable design process.
Inside our goal of zero microplastics by 2030
We’ve already hit 93% products made from 100% natural materials – but we want to do even better.
