Journal

A space for progress, not perfection. Our Journal brings together stories of sustainability, ethics, and the people driving change. From thoughtful conversations to community-led action, we explore what it means to live and create with purpose. It’s not just about what we wear—it’s about how we live, who we support, and the impact we make along the way.

What is sustainable? A look at our certifications and standards

What is sustainable? A look at our certifications and standards

Understanding our certifications and what they mean.

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Ten of our favourite B Corps

Ten of our favourite B Corps

Celebrating some of our wonderful fellow B Corps during B Corp month.

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Celebrating B Corp month with a look at our B Corp journey

Celebrating B Corp month with a look at our B Corp journey

What being a B Corp means to us.

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Myths behind ethical fashion

Myths behind ethical fashion

We debunk some of the most widespread misconceptions around ethical fashion.

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What could a sustainable fashion future look like?

What could a sustainable fashion future look like?

There is a lot of focus on what’s wrong with the fashion industry, but what could a better future look like? We look at the innovations happening today to imagine tomorrow.

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How do you know if it’s made to last?

How do you know if it’s made to last?

We know that longevity is the key to a more sustainable wardrobe, but what are the signs of a long-lasting garment?

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What is the most sustainable option for knitwear?

What is the most sustainable option for knitwear?

With so many knitwear options out there, it can be hard to know what to choose, so let us walk you through the most sustainable options.

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Every second, a truckload of clothes are destroyed. How do we prevent this happening?

Every second, a truckload of clothes are destroyed. How do we prevent this happening?

The rate at which clothes and textiles are being destroyed is skyrocketing – but instead of despairing, we need to find solutions.

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The Future of Local

The Future of Local

Local manufacturing is great news for reducing garment footprints, but transparency about what local really means is key.

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How to build the perfect capsule wardrobe

How to build the perfect capsule wardrobe

At least 50% of our wardrobes go unworn, so now is the perfect time to minimise and simplify.

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2023: What has shifted in the ethical space

2023: What has shifted in the ethical space

As 2023 draws to a close, we take a moment to look back at some of the things that has shifted within ethical fashion this year.

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Why the future of sustainable fashion is looking bright

Why the future of sustainable fashion is looking bright

Thanks to ultra-fast fashion, growing piles of waste, and microplastics, fashion can often paint a gloomy picture but if you dig a little deeper, you’ll see that good things are on the horizon.

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