Seasonal Suppers: A Midwinter Menu
There’s something deeply grounding about cooking in rhythm with the season. As the cold settles in and the nights stretch...
Journal
A space for progress, not perfection. Our Journal brings together stories of sustainability, ethics, and the people driving change. From thoughtful conversations to community-led action, we explore what it means to live and create with purpose. It’s not just about what we wear—it’s about how we live, who we support, and the impact we make along the way.
From Merino to Microbes
We're the first brand to release Brewed Protein™ products from New Zealand, but what are they? In this journal entry,...
What one country’s bold move could mean for our wardrobes
Can The French Government Really Regulate “Ultra Fast Fashion” And Reduce Waste? They’re Certainly Trying The environmental harm caused by...
Know Your Knitwear: A Cosy Guide to Every Stitch
We all know that well-made, good-quality knitwear is an investment item, and as with any investment, it’s best to approach...
A Dose of Nature
Turns out, a walk outside is more than just a nice-to-have. We break down why it’s a winter essential for...
Deadstock, Design & Doing Better
The Creative Shift Towards Circular Fashion When we partnered with sustainability influencer Besma, she selected this season’s Myrtle Blazer to...
Journey With Purpose: The Ultimate Ethical Safari Guide
Chené is the assistant manager at our Christchurch Flagship store. She was born in South Africa, but spent much of...
Dressing Inspirational Women | International Women's Day
This International Women’s Day, we’re turning the spotlight on extraordinary women who are creating meaningful change in a field that’s...
Designing for lifecycle
To achieve industry-leading sustainable production, we consider the entire lifecycle of our garments.
Why we should all care about World Soil Day
Soil is fundamental to life on Earth – we must look after it.
Our Auckland Store - Showcasing natural materials and human craft
It’s been a while since we’ve had a physical presence in Auckland, and when a space became available in the...
Brilliant brands to support on New Zealand Made Day
It's New Zealand made day and as a proud New Zealand brand, we're thrilled to celebrate and support our fellow...
