What could a sustainable fashion future look like?
Journal

What could a sustainable fashion future look like?

It’s undeniable, there are many things wrong with today’s fashion industry, from throwaway clothes to microplastics. But while it’s good to understand the problems, we should also put our imagination into action and try to picture what a better future might look like. Because if we can imagine it, we might just be able to create it. Building on the brilliant innovations happening in fashion right now, we imagine what a sustainable fashion future could be.

Compostable clothing

Currently, much of our clothing becomes waste at the end of use. But it doesn’t have to be this way. Imagine if our clothes left no trace at all? We’re already working on that by using natural fibres. While we encourage you to wear our clothes for decades and pass them through the generations, once they’re no longer wearable, Untouched World pieces made from 100% natural fibres can be composted to return to the earth as food. The widespread use of plastic in clothing means that this isn’t a widespread solution – yet. But people are pushing for progress. We’re aiming to hit 100% natural materials by 2030 (we’re at 93% now), and others are propelling plastic-free fashion forward too.