Discover the innovative process behind our sustainable journey, where we transform everyday waste into high-quality yarns, ultimately crafting eco-friendly socks that are not only comfortable but also kind to our planet.
As a New Zealand brand, we proudly feature the Māori kite symbol in our garments, symbolising our deep connection to local culture and our commitment to sustainable design. It serves as a reminder that art and fashion can coexist with nature harmoniously.
The fashion industry generates a massive 92 million tonnes of waste annually. Fast fashion and synthetic fabrics contribute to the problem, but we can combat waste by creating durable, long lasting garments made from natural fibres.
Have you ever considered the true cost of your clothing? With the rise of cheap and fast fashion, clothing consumption has skyrocketed while the number of times a garment is worn has decreased, leading to environmental pollution, landfill waste, and exploitation of garment workers.
Fashion's contribution to plastic pollution extends beyond visible plastic items like bags and bottles. Synthetic fabrics, commonly found in clothing, are a major source of microplastics in the environment.
We know plastic isn't perfect, but we're all about keeping it in the loop instead of sending it straight to landfill. The packaging problem is a journey, not a destination and we strive for progress over perfection.
The New Zealand Flying Doctors Trust helped to save Rita McCormack's life when she was a baby, and Rita has drawn a special picture of them. Her artwork has been transformed into a t-shirt that's raiding funds for the NZFDT, with the help of Untouched World.
We are proud to be one of only six companies internationally and the only business in the Southern Hemisphere to pilot the Know Your Stuff platform. We’re showing full transparency of our products so you know exactly what you’re buying and to encourage better practices in the fashion industry.