Where possible, we source regenerative and organic cotton — grown in ways that protect the soil, the waterways, and the communities that depend on them. Because what goes into growing a fibre is just as important as what goes into making a garment.
Regenerative
Organic Cotton or Good Earth Cotton® is regenerative, thanks to its potential to sequester carbon from the atmosphere and improve biodiversity.
Organic cotton builds strong soil through crop rotation. Thanks to manure as fertiliser, it retains water more efficiently, increasing the organic matter in the soil. Synthetic fertilisers promote topsoil loss due to a predominant mono-crop culture, requiring extensive irrigation.
No nasties
Instead of using herbicides and pesticides, organic cotton farmers enlist insect allies, known as beneficials, that feed on the pests, leading to a greater crop yield while the beneficials gain a food source.
Conventional cotton fields are sterile environments filled with chemicals to fight insects, weeds and diseases. While only 2.5% of the world's land grows cotton, the sector takes up 10% of the world's total herbicide use and 25% of pesticide use. Farmers using these chemicals are caught in an expensive downward spiral – the more pesticides used, the more resistant the insects become, forcing farmers to apply even higher concentrates.
Our Cotton & Cotton Blends
