Journal

A space for progress, not perfection. Our Journal brings together stories of sustainability, ethics, and the people driving change. From thoughtful conversations to community-led action, we explore what it means to live and create with purpose. It’s not just about what we wear—it’s about how we live, who we support, and the impact we make along the way.

Glenthorne Station: The ecological haven where we source our merino

Glenthorne Station: The ecological haven where we source our merino

We source over 90% of our Merino from the ZQRX accredited farm, just 110 km from our workrooms.

Wool and Knitwear in New Zealand: A Brief History

Wool and Knitwear in New Zealand: A Brief History

Discover why New Zealand has such a rich wool history.

The Circular Economy: An Explainer

The Circular Economy: An Explainer

The word ‘circular’ is being used more and more, but what does it really mean?

Fashion Revolution Week: Behind the Scenes of our Design Process

Fashion Revolution Week: Behind the Scenes of our Design Process

As Fashion Revolution Week gets underway, take a look at our sustainable design process.

Inside our goal of zero microplastics by 2030

Inside our goal of zero microplastics by 2030

We’ve already hit 93% products made from 100% natural materials – but we want to do even better.

What is sustainable? A look at our certifications and standards

What is sustainable? A look at our certifications and standards

Understanding our certifications and what they mean.

Celebrating B Corp month with a look at our B Corp journey

Celebrating B Corp month with a look at our B Corp journey

What being a B Corp means to us.

Myths behind ethical fashion

Myths behind ethical fashion

We debunk some of the most widespread misconceptions around ethical fashion.

What could a sustainable fashion future look like?

What could a sustainable fashion future look like?

There is a lot of focus on what’s wrong with the fashion industry, but what could a better future look...

How do you know if it’s made to last?

How do you know if it’s made to last?

We know that longevity is the key to a more sustainable wardrobe, but what are the signs of a long-lasting...

What is the most sustainable option for knitwear?

What is the most sustainable option for knitwear?

With so many knitwear options out there, it can be hard to know what to choose, so let us walk...

Every second, a truckload of clothes are destroyed. How do we prevent this happening?

Every second, a truckload of clothes are destroyed. How do we prevent this happening?

The rate at which clothes and textiles are being destroyed is skyrocketing – but instead of despairing, we need to...