Journal

A space for progress, not perfection. Our Journal brings together stories of sustainability, ethics, and the people driving change. From thoughtful conversations to community-led action, we explore what it means to live and create with purpose. It’s not just about what we wear—it’s about how we live, who we support, and the impact we make along the way.

True Craftsmanship: A look behind the door of our workrooms

True Craftsmanship: A look behind the door of our workrooms

94% of our clothes are made locally, many right here onsite at our Christchurch head office, and that’s something we...

Fact vs Fiction: Debunking common myths about wool

Fact vs Fiction: Debunking common myths about wool

Getting to the bottom of what’s true and what’s not.

Glenthorne Station: The ecological haven where we source our merino

Glenthorne Station: The ecological haven where we source our merino

We source over 90% of our Merino from the ZQRX accredited farm, just 110 km from our workrooms.

Wool and Knitwear in New Zealand: A Brief History

Wool and Knitwear in New Zealand: A Brief History

Discover why New Zealand has such a rich wool history.

10 Reasons to Wear Merino Wool

10 Reasons to Wear Merino Wool

Merino is luxurious the fibre that keeps on giving.

A Week Of Celebration

A Week Of Celebration

To celebrate the launch of our refurbished Christchurch flagship store - we held two exciting events.

What we’re made of: A deep dive into our fabrics

What we’re made of: A deep dive into our fabrics

Get to know the fabrics in our AW24 collection.

The Circular Economy: An Explainer

The Circular Economy: An Explainer

The word ‘circular’ is being used more and more, but what does it really mean?

Meet Our New Roydvale Store

Meet Our New Roydvale Store

Our flagship store has had a makeover.

How to Style: AW24 Collection

How to Style: AW24 Collection

Get inspired with ways to wear AW24.

Fashion Revolution Week: Behind the Scenes of our Design Process

Fashion Revolution Week: Behind the Scenes of our Design Process

As Fashion Revolution Week gets underway, take a look at our sustainable design process.

Inside our goal of zero microplastics by 2030

Inside our goal of zero microplastics by 2030

We’ve already hit 93% products made from 100% natural materials – but we want to do even better.